Everything you need to know about how campaigns work, from joining to getting paid.
Last updated: April 2026
Quick summary
24h to join, 72h to perform
Enrollment is open for 24 hours. After joining, your video is tracked for 72 hours.
30 min to upload
Post your Short and submit the link within 30 minutes of joining.
1,000+ views to qualify
Your video needs at least 1,000 total views by campaign end.
3%+ like ratio
Real engagement required — videos must maintain a 3% or higher like-to-view ratio.
Top 3 win the pool
The top 3 creators by views split the prize pool. 4th place and below earn $0 from PrizePost.
Performance cap
Each winner's prize is capped at views × $3/1,000. Drive real views or the cap will limit your payout.
/shorts/ — regular YouTube videos are not accepted.To qualify for a payout, your video must meet both of these criteria by the time the performance window closes:
1,000+ total views
All views on your Short count — organic, algorithmic, shared. There is no distinction between view sources. This threshold ensures your content reached a meaningful audience.
3%+ like-to-view ratio
Your video's likes divided by views must be at least 3%. The 2026 average for authentic YouTube Shorts is 3–6%. This threshold protects against bot traffic and low-quality engagement.
Videos that meet only one threshold (e.g., high views but low likes) do not qualify.
Winner takes most — read this carefully.
PrizePost campaigns are contests. The top 3 creators by views split the prize pool. 4th place and below earn $0 from PrizePost— even if they qualify. Even placing top 3 doesn't guarantee a meaningful payout: each winner's prize is capped by their actual views.
The mechanics
Example — $200 campaign, 5 creators qualify
Zero-risk for brands
You only pay for validated views. Unspent budget is refunded automatically.
These rules are a simplified summary. For full legal terms, see our Terms of Service.